#digital ad spend

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#digital-ad-spend
WWD
4 months ago
Web design

Brands Are Spending More on Digital Ads, but Web Traffic and Conversions Are Still Declining

Decrease in website traffic and conversions
Steady engagement and higher conversion rates in mobile apps [ more ]
EMARKETER
2 weeks ago
Marketing

US game ad revenues growth slows

US game ad revenues projected to reach $8.59 billion in 2024 with a growth rate of 6.7% from 2023. [ more ]
WWD
4 months ago
Web design

Brands Are Spending More on Digital Ads, but Web Traffic and Conversions Are Still Declining

Decrease in website traffic and conversions
Steady engagement and higher conversion rates in mobile apps [ more ]
EMARKETER
2 weeks ago
Marketing

US game ad revenues growth slows

US game ad revenues projected to reach $8.59 billion in 2024 with a growth rate of 6.7% from 2023. [ more ]
moredigital-ad-spend
Modern Retail
5 months ago
Marketing

Brands like Francesca's & Care/of are betting on connected TV in 2024

Apparel brand Francesca's first started experimenting with connected TV ads in late 2022.
Digiday
5 months ago
Privacy technologies

Bold call: Linear TV has passed the point of no return

TV ad spending is experiencing significant declines, while digital ad spending continues to grow.
Traditional TV giants are being outspent by tech giants like Amazon and Google in the ad market. [ more ]
AdExchanger
6 months ago
Marketing

How Poppi Is Quenching Its Thirst For Closed-Loop Attribution

Measurement of the impact of digital ad spend on physical sales is often difficult due to retail data silos.
Crisp, a retail data platform, offers a solution by providing brands with real-time access to sales data from retail partners. [ more ]
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